BOOKS ON STRATEGY, START-UPS AND OPERATIONS THAT I RATE

---

Two former long-serving Amazon execs outline the Amazon approach: 'working backwards' from the customer with a long-term mindset

Former head of innovation at Google Alberto Savoia provides practical, thoroughly usable tools to test whether you have the right premise

 How to talk to customers about your idea/product in a way that gets meaningful answers, not what you want to hear